Axxis Blog

Name dropping at its very best!

Sunday, August 12, 2012

We couldn’t be prouder of our video team at Boots and Hearts Festival.  The Axxis video team, Tony, Kelly, Nate and Dave are working hard and having fun producing the video for Kid Rock, Tim McGraw, Sheryl Crow, Lionel Ritchie and Carrie Underwood, among others. The 10mm LED wall looks like glass just feet away.  But, the magic is really in the directing of the show going on behind the scene.  You guys rock!

Never Used Indiana Stage Flag for Sale.

Saturday, August 04, 2012

 When we received a call from the presidential campaign of Governor Mitt Romany, we went into action.  At 9AM on Friday a conference call between our department heads in lighting, audio, and staging was conducted with the Romney campaign advance team.  So much for planning your day.  Schedules were rearranged and tasks were divided up to get everything arranged for the campaign visit that was a couple hours away in Evansville, IN.  We even located and purchased an Indiana State flag before the trucks left just in case it was needed for the event.  Trucks were on the road hours later

Just over 24 hours later we were ready for the secret service to do their thing.  

Roof is up at SonShine.

Tuesday, July 10, 2012

After more than a few set backs Monday, the roof at the main stage for SonShine Festival is up and ready for an all day production load in today.  Thanks to the dedication of the Rock City Crew, the Axxis production team won't be up all night...just half the night.   It's never easy but it does get done.  Thanks to everyone for the hard work.!

LSN Magazine - Road Tests

Friday, July 06, 2012
LSN Magazine

April 2012 Issue
Road Tests
Martin EC-10 LED Panels
Written by Tony Caporale (Read Original Article)
Thursday, 12 April 2012 13:43

In today’s video production industry, vendors and designers have been looking for an impressive, all-purpose LED video panel. A number of video panel manufacturers have answered the call with products that are brighter, more durable, easier to work with and higher-resolution than ever before.
Martin Professional, whose LC Series LED panels broke new ground with their easy cabling, quick setup and user-friendly processing, now offers their 10mm pixel pitch LED display panel, the EC-10. It features a lightweight and cable-free design for a quick and easy setup.

Sleek-Yet-Tough Design

Built with sleek-yet-tough aluminum casing, the EC-10 has a IP65 protection rating and is suited for use in a wide range of temperatures. That makes it well-suited for those tours that shift between indoor and outdoor shows. The EC-10 also is convection-cooled and does not use external fans, eliminating any of those distracting noises.
“This new series is a true 10mm product and one of the lightest panels on the market,” says Brad Haynes, LED product manager from Martin Professional USA. “We are really working hard investing time and money to perfect color calibration on our LED displays,” he adds. “We want to step up and be a heavy hitter in the realm of LED video display.”
With Nichia LEDs and 48-bit color processing, the EC-10 offers a range of color and brightness (3000 nits) that makes the panels a good choice for outdoor events such as amphitheatre shows in broad daylight, punching out a level of brightness that will keep audiences visually satisfied into nightfall. A 2250 Hz LED refresh rate also ensures that the screen will be flicker-free.

Multiple Applications
Stewart Davis, vice president of production at Louisville, KY-based Axxis Production ( got a first look at the EC-10 in action at Soundcheck Nashville (, where many bands rehearse and store their gear. (That facility has also become a place in Music City where manufacturers show their products to the folks in the production industry.)
Like Haynes, Davis points to the product’s light-weight and “true color-matching” as key selling points. “It made all of my outdoor environment fears go away,” he says. Davis also pointed to the EC series’ rigging advantages, including a one-man-setup system that doesn’t require any tools or loose parts. Each panel is easy to handle, weighing in at around 29 pounds, and EC-10 panels can be used on a “mix-and-match” basis with Martin’s compatible EC-20 panels.
“We are utilizing the EC-10 and EC20 in environments this year where the incumbent LED display was 6,000-plus pounds,” Davis notes. “We are going in with a similar-sized or larger wall with 2,100 pounds. As a result, we’re putting less stress on support structures and adding to the overall safety of the event. We may even be freeing up weight capacity to allow for more audio to be hung.”
Another rigging advantage, Davis says, is easier and quicker setup and teardown. “Because of the lighter weight and easy assembly, once we start building, we’re live in under an hour,” he notes. “On the strike, the LED video team is now back at the hotel before the audio guys.”

The EC-10’s sleek design eliminates the need for an additional rental structure, and with power and other signal connections built within the panel, there’s no need for cabling between the panels. Because the cable inside the panel is passed from frame to frame, the LED display appears extremely clean. The header bar system — data and power homeruns reside on top of the panels — are another key part of the sleek design.

An additional advantage with the product’s streamlined design is with truck packs and transport. The panel designs allow for a smaller, tighter pack, and because they can go just about anywhere in the truck, that makes for fewer headaches at the beginning and end of the day.
Designers aren’t limited to flat-surface displays, either. The EC series panels feature integrated curving technology that lets users curve them down to 15 degrees concave, all while maintaining a seamless pixel pitch between each curved panel, letting designers go “outside the box” with all sorts of shapes and configurations.

P3 System Controller

Martin’s P3 System Controller, featuring easy-yet-advanced video signal processing and integration with a lighting console, are designed with user-friendly, plug-and-play functionality and Gigabit Ethernet and Cat5e cabling to speed connection and set up time. Along with the EC-10, the P3 System Controller can also be used for other EC and LC panels; no additional video processing units are required — further trimming setup and tear-down requirements.
To date, Davis has used his EC-10 panels on an outdoor event sponsored by the NCAA, an indoor trade show, and for an arena event in Las Vegas. He credits the panels’ ability to stand up to the rigors of a 40-city tour with “flawless performance,” underscoring their advantages of being “very bright outdoors, with great resolution,” and running off of only one processing unit.

Axxis adds 4 Sony D50 widescreen cameras to inventory.

Thursday, July 05, 2012
Axxis has added 4 Sony D50 broadcast cameras to it’s professional line of video equipment inventory.  The addition of these cameras allows Axxis to provide IMAG in a 16:9 format or a 3:4 format in the same broadcast quality camera.  “Many of our customers really don’t want to contend with the issues that come with HD cameras but they do want the HD playback for pre-produced videos that were filmed in HD” said, Stewart Davis, VP of Production for Axxis.  As always, the display of pre-produced content developed in an HD format is achieved via an HD backbone of switching and projection.  The addition of 16:9 cameras now allows a consistent display platform throughout the event versus revolving from 3:4 for IMAG an 16:9 of content in a live event environment.  

What a Team!

Wednesday, June 13, 2012

By Stewart Davis

It’s pretty neat when you have a week like were going to have next week.  It doesn’t happen all the time but when it does you kind of scratch your head and marvel how you pulled it all together.   All the gear is sorted out and everything is staffed with the right technicians and production managers.  

Next week we have shows in St. Louis, Mo; Memphis, TN, Boston, MA; Houston, TX; and Wilmar, MN.  And, there are actually two shows in St. Louis not just one.  We also have a couple of big shows in Louisville too.  

Were just glad that gas prices have gone down a little recently.

What a team!

Axxis, Inc. Selected as Technical Producer and Designer for Annual GMA Dove Awards

Friday, April 20, 2012

Nationally Televised Music Award Show is Christian Music’s Biggest Night

LOUISVILLE, Ky. (April 20, 2012) - - - Axxis, Inc., a premier creative and technical production company founded in Louisville, was selected to provide lighting, sound, video and scenic design for the 43rd Annual Gospel Music Association’s Dove Awards. The award show is produced by the Gospel Music Association (GMA) to offer the most comprehensive platform celebrating Christian and Gospel music. The award ceremony was taped live on Thursday, April 19 at the Fox Theatre in Atlanta, Ga. and will be nationally televised on the Gospel Music Channel on Tuesday, April 24 at 8 and 10 p.m. (EST).

Axxis, Inc. was selected for this large scale undertaking based upon their ability to handle all facets of set design and production, a characteristic that the company has strived to maintain and develop over the course of their near 30 year history. Since entering  into concert music production seven years, the company has made significant financial investments with equipment and personnel to be able to execute a nationally televised program such as this one. Axxis, Inc. is the region’s only supplier of LED high resolution set designs, a key component of the Dove Award design.

“We are excited and humbled to be a part of such a prestigious event in the Gospel and Christian Music Industry,” said Steve Smith, CEO of Axxis, Inc. “From our beginnings as a small lighting company founded in Louisville 27 years ago, it’s amazing to see our national presence continue to grow. This event is the pinnacle of the type of work we do.”

Nearly one fourth of the company’s Louisville based work force was dedicated to work on the Dove Awards project full-time. The team at Axxis built the Dove Awards stage at their warehouse in downtown Louisville before it was disassembled and shipped on two semi trucks and a box truck to Atlanta, Ga. The set design created by Axxis includes an Austrian drape, two 10 feet tall LED displays, band risers, technical equipment, lighting, rigging and speakers.

“To produce the Dove Awards is the culmination of years of hard work and financial investments to be able to operate at this level,” said Stewart Davis, vice president of Axxis, Inc. “We are thrilled to be able to bring this level of production back to our customer base in Louisville.”

Axxis, Inc.
Axxis, Inc. is a premier creative and technical production company based in Louisville, Ky. The company is a one stop shop for event production including lighting, audio, video and set design capabilities. They complete work across the US for various trade shows, corporate meetings, conventions and concerts. In addition, the company handles set production for three of the premier Christian music events in the nation including Winter JAM, a 40-city national tour; Creation Northeast, the nation’s largest Christian music festival; and the Dove Awards, an annual ceremony celebrating Christian and Gospel music.

Contact: Lauren Henson  
or Jamie Estes  
(502) 721-0335
Estes Public Relations